the end of an era

A LETTER FROM OUR FOUNDER, LORI LEVEN:

The world of tattooing has been my life everyday for more than 30 years. It has undoubtedly formed who I am as a person - good and bad. 
It has taught me to strongly follow my vision, no matter what the outside world says. It taught me the more you give, the more you get. It’s also taught me a few hard and painful lessons. But now I feel the time has come that I no longer want to own a traditional tattoo shop. Because of this @newyorkadornedon 2nd Ave will no longer offer tattooing after July.

As my life has unfolded, my traveling out of NYC has given me a more nomadic lifestyle. For a tattoo shop to be magical, you need to be there all the time. Connecting to your artists, art and clients. I still have a deep love for tattooing and plan to continue the NYA legacy with @nya.guest.shop , the small, guest only shop upstairs from @loveadorned in LA. (That way I don’t miss all of my homies) I’m super excited for this new incarnation. 

So then what about 2nd Ave? Here I’m going to create an expanded piercing experience and a custom jewelry world. I’m going to produce a reimagined piercing jewelry line I had in the early 90s that I created with Don Purple called #WorldAdorned
A whole new perspective.. Because let’s face it, the piercing jewelry world could really use a new perspective. 
All in all, while I am definitely sad to close this chapter, I am infinitely excited to start the new. Thank you to everyone over these decades who has contributed to making the original New York Adorned an innovative and exciting place to be, especially @yonizilber for being there with me on this long and wild ride.

I am forever grateful❤️